Our story

Hi, I'm Kait, a long-time coffee lover. I love the taste, the smell, the warmth and the ritual of sharing coffee with friends and family.

 

A couple years ago, due to work stress and my father's battle with cancer, I couldn't sleep. Night after night I'd lay awake jittery and anxious. Eventually I realized I needed to give up my beloved coffee, which was exacerbating my stress. 

But I couldn't stay away from coffee for long, I really missed it. As I started searching for a good decaf, my suspicions were confirmed that most decaf coffee was terrible and needed to be drowned in milk to mask the taste. It was really challenging to find a good cup of decaf coffee. 

As I spoke with more decaf drinkers, I realized I wasn't alone. People give up or reduce caffeine for a variety of reasons, but we all still want good coffee. And so many coffee lovers said they would happily drink less caffeine, if only they could find a decaf worth the switch. 

I realized this was a real problem and that I wanted to do something about it. Caffeine conscious coffee lovers deserve better.

So I spent months traveling with my partner Daniel to Colombia, Kenya, Rwanda and Ethiopia in a quest to create and share great decaf. We traveled to some of the best coffee farms in the world and visited a decaffeination plant that uses a natural byproduct of sugar cane.

This trip reminded me of my years in the Peace Corps in Burkina Faso, West Africa where I worked closely with farmers to develop a cooperative to sell higher quality sesame to exporters. In fact, this experience is what prompted me to go to business school, to learn more about how I could use business to make a piece of the world better. Riding on the back of a motorcycle through dirt roads in Rwanda to meet up with a coffee producer, I felt like I had come full circle.

And in Colombia, I fell in love with a coffee. It was rich and fruity and all around delicious. I was shocked when I learned it was decaf! This is the first coffee in our store and I’m so excited to share this treasure with other caffeine conscious coffee lovers.

 

I welcome you to try out our coffees and share your feedback. Join our Savorista Insiders below for 10% off your first order.

Thank you for joining us on this journey!

 

Kait Brown

Founder, CEO and (most importantly) Chief Coffee Lover

Savorista