Why We have High Standards for our Decaf Coffee

Savorista coffee tasting

For Savorista, it’s been hard to have high standards for our decaf coffee. Really hard.

Sure, we could provide you with a typical decaf coffee. But, as most of us know, the typical decaf is less-than-stellar. The truth is that you don’t deserve bad coffee. As a brand, Savorista believes that a cup of coffee is a ritual and a small celebration of joy during your busy day. Why waste that celebration on terrible coffee?

For this reason, we’ve committed ourselves to only provide our decaf family with the highest-quality decaffeinated coffee that exists on Earth. That’s why we set out on our global decaf quest to places like Ethiopia, Colombia, and Rwanda to seek out those full-flavored beans!

It was last year in Colombia that we tasted a coffee in a blind tasting that was truly incredible. It was rich with hints of chocolate, and the pleasant surprise of bursting citrus! I was shocked to learn that this was a decaf and decided on the spot that this must be our first coffee to share with you!

And in that moment, I also decided that “shockingly great decaf” would be our quality standard. From then on, we’ve set out to find more decaf coffees that are so tasty, you’re surprised to learn they are decaf.

I didn’t realize that I was a bit lucky to find this first coffee so early in our journey. It has been difficult to find other decafs that meet that standard.

We’ve tasted hundreds of coffees and many of the decafs have been decent and maybe even good for a decaf coffee. And while this might be all fine and well for most coffee brands, “decent decaf” is not the vision Savorista is working towards!

Is the search worth it? Well, one of my biggest frustrations as a decaf drinker is that there is so little variety.  Sometimes I want a full-bodied sweet medium roast, and other times I could go for a bright lighter roast. Just like you, I want decaf options! For this reason, it kills me that we are a craft decaf company with only two types of coffee in our store at the moment.

But ultimately quality is even more important than variety. And when I get feedback like this from our happy customers, I know it is worth searching for the right coffees.

 

I tried it with my mom and we’re both a little obsessed with it. She also didn’t believe me that it was decaf, at first!

-- Gianna



Coffee got good reviews over Thanksgiving! My wife’s brother didn’t even believe us when we said it was decaf

  • -- John



  • I often remind myself that the cost of high standards is worth it for our customers. When you order from Savorista, you know that you are getting the best coffee we can find and nothing less. And while it can be frustrating to have high standards, we wouldn’t have it any other way.

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